CRM | CUSTOMER RELATION MANAGEMENT

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CRM DEFINITION

Customer relationship management (CRM) is a technology for managing all of your company's relationships and interactions with customers and potential customers. The goal is simple: improve business relationships.

CRM BENEFITS

Most small and medium businesses are still using a combination of email clients, like Outlook and multiple Excel spreadsheets, to manage their marketing, leads and business processes. A CRM suite will regroup all of these processes into an all-in-one business process management system improving lead conversion rates, increasing revenue per sales person, decreasing sales cycles and marketing costs, and resulting in better customer service and retention.

A CRM SUITE SHOULD INCLUDE THE FOLLOWING FEATURES:

There are many CRM solutions out there, make sure the one you choose has all the features below:

Real-time dashboards
Contact manager
Social accounts and contacts
Marketing & sales leads management
Opportunities and quotes
Project management / workflow / timeline
Customer management / invoices
Email integration
Time tracking
Campaign management
Reporting and analytics
Forecasting

Price comparison of CRM solutions including the above features

Quick Social (CRM suite) 20 users = $2,250 (one-time installation & training) – hosting / security / maintenance / backups / technical support per year $3,000 payable per month $250

Salesforce (Lightning Unlimited) 10-20 users = $35,000 to $70,000 (each year after) – $35,000 to $70,00 including hosting / security / technical support

SugarCRM (Customized Professional Edition) 20 users = (year1) $14,400 (each year after) – $14,400 | training, maintenance and support not included (training videos available).

NetSuite (Limited Edition Suite) 20 users = (year 1) $11,988 (each year after) – $11,988 | training, hosting, security, maintenance and support not included.